The record results, coincide with a week that has seen the company enjoy a number of major milestones such as the launch of their new look site and the billionth hand being dealt! The website has been revamped to attract new players and retain the interest of their established poker players. Ladbrokes Poker is the only site to offer a choice of three ways to access their poker room - in 3D (with customised avatars, gestures and an interactive poker school), Classic view, and Instant (play in browser) - where thousands of players join together in what has become famed as a unique playing community. The billionth hand dealt on the site was celebrated by giving away over $300,000 of World Series of Poker prizes in what is thought to be the worlds largest 'one off' freeroll ever. The hand hit on Saturday 14th June and the week prior saw a frenzy of activity as players vied for a piece of the action by playing on the day it hit to qualify for a place in the bonanza freeroll.

June also saw the final flurry of qualifications for the World Series of Poker Main Event which takes place next month in Las Vegas. 'Team Ladbrokes' will be taking over 100 qualifiers to the event with high hopes for final table success. Their players qualified (some for free!) - for an impressive $14,000 package which will see them battle it out against the world's best, against the backdrop of unrivalled hospitality which will be the envy of players who qualified with another poker sites. Ladbrokes qualifiers will enjoy the facilities of the exclusive Ladbrokes Player Lounge, parties and special VIP events.

Ed Ihre MD of Ladbrokes Poker commented: "We are putting in the foundations to create even faster rate of growth and have devised a sophisticated marketing communications plan to make this happen - Search Engine Optimisation, online banner advertising, extensive affiliate partnerships and sponsored search listings have been revamped to ensure that the poker world knows that Ladbrokes is a serious player in the competitive online poker environment , Ladbrokes Poker has also begun their biggest ever player recruitment drive in other key European territories which include the Nordics, in order to reaffirm the brand in these important poker playing countries.

"There has been a solid poker playing community at Ladbrokes for six years" stated Ladbrokes Poker Pro and World Heads Up Champion Jeff 'JaffaCake' Kimber, "The new website illustrates just how much the site has developed in such a short period of time. People often only think of Ladbrokes as the great high street bookmaker - but I'm proud to be a part of their poker business"

In another huge step forward next week - Ladbrokes will launch their next development, which brings a more modern look and feel to their Classic poker software, and includes improved ability to multi table, and chose local currency.