Since the Travel Channel began broadcasting World Poker Tour events last year on Wednesday nights, the contests have been the channel's top-rated series, and ESPN has been similarly pleased by the healthy ratings garnered by its oft-repeated World Series of Poker episodes.
"It's absolutely incredible," said Doug Dalton, MGM Mirage's poker operations director. "The surge in interest is unbelievable. It's boosting play on Internet sites, but also in live card rooms and especially in tournaments."
Poker in Las Vegas exists year-round, with big card rooms at Bellagio, The Orleans, The Mirage and Binion's Horseshoe garnering much of the action.