Travel Network Dealing Poker Hand To NBC
Published on Friday, November 28, 2003 5:49:47 PM
NBC is teaming up with the Travel Channel for poker, one of the hottest new genres on television, in hopes of drawing viewers looking for an alternative to the pre-Super Bowl hoopla before the start of the Feb. 1 game, the networks said.
NBC will air "The Travel Channel World Poker Tour Battle of Champions" from 4-6 p.m. EST as the network believes that with viewing levels 15%-20% higher on Super Sunday, it can catch people who are casually surfing channels. Similarly, Fox Sports Net said it will air "Showdown at the Sands," a poker tournament from Atlantic City, N.J., from 12:30-6:30 p.m. Thanksgiving Day, Nov. 27.
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