Production costs increased from $0.3 million for the three months ended September 28, 2003 to $1.9 million for the three months ended October 3, 2004. The increase in production costs is primarily due to an increase in the number of episodes delivered to TRV during the third quarter of 2004 compared to the number of episodes delivered to TRV during the third quarter of 2003. Overall gross margins were 35% for the three months ended October 3, 2004 compared to 26% for the three months ended September 28, 2003. The higher gross margins in the current year period were due primarily to higher international television and product licensing revenues in 2004 compared to the same quarter in 2003.
Selling and administrative expenses increased from $0.5 million for the three months ended September 28, 2003 to $1.5 million for the three months ended October 3, 2004. This increase is primarily due to additional legal and consulting fees incurred during the 2004 period associated with business development and an increase in payroll costs resulting from growth related to becoming an independent public company.
WPTE completed its initial public offering on August 13, 2004, at which time WPTE sold 4,000,000 shares of common stock with WPTE receiving proceeds of approximately $28.5 million, net of estimated offering expenses and underwriting discounts. On September 17, 2004, the company's underwriters exercised their over-allotment option to acquire an additional 600,000 common shares, resulting in additional net proceeds of $4.4 million to WPTE. Net proceeds from the offering, other than $0.2 million used to repay amounts outstanding under WPTE's promissory note to its majority stockholder, have been used and are expected to be used for working capital and to expand WPTE's entertainment production business. At the end of the quarter, WPTE had cash, cash equivalents, and short-term investments of $33.6 million.