“We made an offer which in our view reflected Empire’s prospects together with potential synergy benefits,” said a spokesperson for PartyGaming.
The announcement was followed by a statement from Empire, in which the company said it would be suing PartyGaming for pulling out of using Empire as a ‘skin’ website.
In October, PartyGaming set up a new standalone operating platform and cut its ties with third party skin websites – including Empire – which used to direct traffic to the business.
Since the launch of the new platform, Empire has experienced a sharp slowdown in poker revenues, while PartyGaming reported a 10 per cent increase in daily gross poker revenue, compared to the average for the third quarter this year.
The latest developments are a part of PartyGaming's new strategy, which in September predicted a slowdown in growth for the online gaming industry.
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